Konica Minolta Business Solutions Asia has launched its Customer Engagement Centre in Singapore, a strategic investment to drive the company’s industrial printing business in Southeast Asia.

The 5,600 sq ft Customer Engagement Centre will showcase latest digital print technologies and customers will be able to test and view the versatility of the print applications. Customers will be able to run print applications with digital options like decorative embellishments, labels and digital metallic colors on print applications such as book jackets, direct mails, cards and others.

Tadayuki Funakura, managing director of Konica Minolta Business Solutions Asia, said: ‘The industrial printing market is estimated at 450 billion USD globally, and Asia is one of the world’s fastest growing markets. Being a digital company, Konica Minolta aims to deliver new value to the industrial printing industry and will be working with customers to help them explore opportunities and boost their revenue through higher value print services by being closer to customers in this region.’